Product Accessibility Statement

Last updated: 16th June 2026

The Steel Market Victoria is committed to providing a website and customer experience that is accessible, inclusive and practical for as many people as possible.

We believe customers should be able to browse our steel and aluminium products, request a quote, review business information and contact our team regardless of ability, technology or method of access.

We are continuing to improve the accessibility and usability of our website in line with recognised accessibility principles, Australian expectations and relevant digital accessibility guidance.

1. Our Accessibility Commitment

The Steel Market Victoria aims to provide equal and respectful access to our online information, products and services.

Our accessibility approach supports people who may:

• Use a screen reader

• Navigate using a keyboard

• Use voice-control software

• Magnify website content

• Require higher colour contrast

• Have limited vision or colour perception

• Be deaf or hard of hearing

• Have limited mobility

• Experience cognitive or learning difficulties

• Use mobile devices or older technology

• Require assistance when completing an online enquiry

We recognise that accessibility is an ongoing responsibility rather than a one-time website task.

2. Accessibility Standards

We aim to progressively align our website with the Web Content Accessibility Guidelines, WCAG 2.2 Level AA, where reasonably achievable.

WCAG is organised around four core principles. Website content should be:

• Perceivable

• Operable

• Understandable

• Robust

These principles guide how we review website content, navigation, forms, images and interactive functions.

We also recognise the importance of equal access to digital goods and services under Australian disability discrimination principles.

3. Website Features We Aim to Support

Our website is designed and reviewed with the aim of supporting:

• Clear page headings

• Logical content structure

• Descriptive links and buttons

• Keyboard navigation

• Readable text

• Appropriate colour contrast

• Alternative text for meaningful images

• Accessible form labels

• Clear instructions and error messages

• Consistent navigation

• Mobile and tablet use

• Browser zoom

• Screen-reader compatibility

• Clear contact and quote pathways

Because our website operates through Shopify and may use third-party applications, some functions may also depend on the accessibility of those external systems.

4. Product Images and Visual Content

Steel and aluminium products may be shown through product photographs, category images, diagrams or other visual content.

Where appropriate, we aim to provide:

• Alternative text for meaningful images

• Written product names

• Product specifications in text

• Clear descriptions of important visual information

• Text-based alternatives where an image communicates essential information

Decorative images may not require detailed alternative text.

Customers who cannot access required product information through an image may contact our team for assistance.

5. Forms and Quote Requests

Our website may include:

• Contact forms

• Quote request forms

• Product enquiry forms

• Account forms

• Checkout fields

• File-upload functions

We aim to make these forms easier to understand by using:

• Visible field labels

• Clear instructions

• Required-field indicators

• Helpful error messages

• Logical form order

• Descriptive buttons

• Keyboard-accessible controls

Customers who experience difficulty submitting an online form can contact us by phone or email.

6. Keyboard Navigation

We aim to support customers who navigate without a mouse.

This may include access to:

• Main navigation

• Links

• Buttons

• Forms

• Product pages

• Quote functions

• Checkout features

We also aim to maintain a logical focus order and visible focus indicators where supported by the website theme and applications.

7. Text Size and Browser Zoom

Visitors may use browser or device settings to enlarge website text and content.

Our website aims to remain readable and functional when text is enlarged or browser zoom is used, within reasonable technical limits.

Users can generally adjust text size through:

• Browser zoom controls

• Device accessibility settings

• Screen magnification software

• Operating-system display settings

8. Colour and Contrast

We aim to use colours that provide sufficient contrast between text, backgrounds, buttons and interactive elements.

We do not intend to rely on colour alone to communicate essential information.

Some product images, supplier graphics or third-party applications may contain colours or visual elements that we cannot fully control.

9. Video and Audio Content

Where video or audio content is published, we aim to provide accessible alternatives where reasonably practical.

Depending on the content, these may include:

• Captions

• Transcripts

• Written summaries

• Audio descriptions for important visual information

Not every older or third-party video may immediately have all accessibility features available. Customers may contact us if they need information in another format.

10. Documents and Downloads

Our website may contain:

• Product specifications

• Technical documents

• Brochures

• Drawings

• PDF files

• Supplier information

We aim to make essential information available in an accessible format where reasonably possible.

Some older or third-party documents may not be fully accessible. If a document cannot be accessed, contact us and we will make reasonable efforts to provide the information in another suitable format.

11. Third-Party Content and Services

Our website may use third-party services, including:

• Shopify

• Payment providers

• Map services

• Delivery tools

• Embedded media

• Social media content

• Analytics tools

• Website applications

We do not control every accessibility feature of these external platforms.

We aim to select reputable service providers and raise accessibility issues where practical, but some third-party content may not fully meet our accessibility objectives.

12. Known Limitations

Although we aim to provide an accessible website, some limitations may exist.

These may include:

• Older PDF documents

• Product images without complete descriptions

• Third-party applications

• Embedded maps

• Supplier-provided files

• Video content without full captions or transcripts

• Complex product tables

• Temporary issues introduced during website updates

We are working to identify and address accessibility issues according to their impact and available resources.

13. Alternative Ways to Access Our Services

Customers do not have to rely only on the website to contact us or request product information.

We can assist with:

• Product enquiries

• Quote requests

• Delivery questions

• Order information

• Policy information

• Accessible copies of content

• Help completing a form

Customers may contact us by telephone or email and tell us what assistance or alternative format they require.

14. Requesting an Accessible Format

Information may be available in another format upon reasonable request.

Depending on the content and request, this may include:

• Plain-text information

• Information by email

• Verbal assistance by telephone

• A simplified explanation

• An accessible document

• Assistance completing an enquiry

We will make reasonable efforts to respond in a suitable format and within a reasonable timeframe.

15. Accessibility Feedback

We welcome feedback from customers and visitors who experience an accessibility barrier.

Helpful information may include:

• The page or feature affected

• The accessibility issue experienced

• The device or browser used

• Any assistive technology used

• The format or assistance required

• Contact details for our response

Accessibility feedback will be reviewed in good faith and used to support future website improvements.

16. Our Improvement Process

We may improve accessibility through:

• Website testing

• Content reviews

• Keyboard testing

• Contrast checks

• Form reviews

• Alternative-text updates

• Theme and application updates

• Staff awareness

• Customer feedback

• Developer support

Accessibility improvements may be implemented progressively as website content, technology and recognised standards change.

17. No Guarantee of Complete Conformance

While we aim to work towards WCAG 2.2 Level AA, we do not claim that every page, document, application or third-party feature currently achieves complete conformance.

This statement reflects our commitment to ongoing improvement and to providing reasonable assistance where a visitor experiences difficulty.

18. Australian Legal Rights

The Steel Market Victoria supports equal access to its products, information and services.

Nothing in this statement limits any right available under:

• The Disability Discrimination Act 1992 (Cth)

• Australian Consumer Law

• Other applicable Australian laws

We will consider reasonable accessibility requests based on the circumstances of the request, available solutions and applicable legal obligations.

19. Changes to This Statement

We may update this Accessibility Statement when:

• The website changes

• New features or applications are introduced

• Accessibility testing is completed

• Standards or guidance change

• Customer feedback identifies improvement opportunities

The latest version will be published on this page with an updated review date.

20. Contact Us

For accessibility assistance, alternative formats or feedback, contact:

The Steel Market Victoria

Email: info@tsmv.com.au
Phone: 1300 100 876
Address: 30-32 Edison Road, Dandenong South VIC 3175, Australia
ABN: 53 680 054 139
Business Hours: Monday to Friday, 9:00 AM to 6:00 PM
Closed: Saturday and Sunday

When contacting us, please describe the page, content or service you need assistance with and your preferred method of communication.